FKTea Content System

Single internal tool for the four generators: calendar, hooks, copy, shot list — all of them anchored to DESIGN.md + brand/voice.md. Drop in any campaign brief, regenerate.
LIVE NYC Endurance — founder travel + retail scouting May 13–15, 2026 · 3 days

Campaign brief

All outputs re-render from this brief. No data leaves the page.

How this tool works

  • Brief defines the campaign (above). Edit any field, then click Regenerate.
  • Calendar lays out posts across the window using platform cadence + pillar mix rules.
  • Hooks seeds a hook bank from the angles + approved voice patterns.
  • Copy renders 3 platform-tuned caption variants for each hook.
  • Shot List proposes 8–12 shots based on angles + image-reference rules.
  • Brand Rules is the read-only rule layer every output cites.
Spec: fktea-main/cx-overhaul/13-nyc-content-center-generators.md

Social calendar

Pillar mix per week: ≥1 founder/endurance · ≥1 product · ≥1 community/retail. Source: 13-nyc-content-center-generators.md §3.1

Hook bank

Lead with a useful or specific moment, not hype. Source: brand/voice.md Example Lines + Writing Rules

Copy variants

3 platform-tuned variants per hook. Short, active sentences. Benefit + human payoff.

Shot list

9:16 and 16:9 capture for each. Source: brand/image-references.md + DESIGN.md photography rules.

Brand rules layer

Read-only. Every generator above cites these by file path.

Always

  • Say the useful thing first.
  • Short, active sentences. Concrete scenarios.
  • Tie benefits to real moments, not abstract wellness.
  • Use "batch-brewed" in product descriptions.
  • Say "Louisiana honey", not "local honey".
  • Keep MSRP exactly $3.99 when shown.
brand/voice.md · DESIGN.md Do's

Never

  • Medical, weight-loss, detox, or appearance claims.
  • "Miracle", "burn", "cure", "boost metabolism".
  • Aggressive energy-drink language: extreme, smash, destroy, crush, beast mode.
  • Off-brand neon palettes beyond FKTea Green.
  • Em dashes in consumer-facing copy.
  • Competitor names (Monster, Red Bull, Celsius) in customer copy.
brand/voice.md · DESIGN.md Don'ts

Approved recurring lines

  • "Life is an endurance sport. Fuel accordingly."
  • "Clean lift for the long part of the day."
  • "Real tea energy for real-life output."
  • "Focus without the hard edge."
  • "Born in Japan. Raised in the South."
brand/voice.md Example Lines · spec §5

Approved claims

  • 70mg natural caffeine.
  • L-theanine for focus.
  • Real brewed tea, not powder or concentrate.
  • No artificial sweeteners.
  • Natural sugar from Louisiana honey.
  • MSRP $3.99.
spec §5 · main brand guide

Color palette (60/30/10)

Indigo
Teal
Green
Honey
Sunset
Success
  • Primary palette ≥80% visual weight.
  • Sunset max 5% of frame; never as background.
  • Never white text on Sunset.
DESIGN.md Colors

Image direction

  • Can clearly visible. 3/4 front angle, label readable.
  • Real surfaces: desk, trailhead, cooler, kitchen, gym bag.
  • Fresh natural light. Product-forward composition.
  • ≥50% breathing room around the hero can.
  • Avoid stock smiles, neon, glassmorphism, generic energy-drink design.
  • Mood: athletic-not-gym-bro · natural-not-soft-wellness · premium-still-direct · Southern+Japanese without decoration.
brand/image-references.md · DESIGN.md Layout/Elevation